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Watch the Video
Photo by Onis Luque
Photo by SD Tourism Authority
Photo by Stephen Simpson
Courtesy from the Tourism Trust of the Baja


Courtesy from Entijuanarte
Photo by Stephen Simpson

San Diego-Tijuana are jointly bidding to host the coveted World Design Capital designation in 2024. We welcome local and global participants to join us in using human-centered design to celebrate and transform our cross-border cities.

Support the Bid

Our Vision

San Diego-Tijuana has a legacy of (re)designing the future together. Our proximity creates a special bond balanced in diversity and synergy. Our shared ecosystem is environmental, economic, technological, social, political, and cultural. We want to build upon and share our model for large-scale human-centered design and innovation, cross-border interdependence, cultural fusion, and complex systems transformation with the world.

Welcome to our HOME: Human-centered, Open, Multi-disciplinary/multi-cultural, and Experimental.

Welcome home
Photo by Stephen Simpson

Group 3

What is a World Design Capital?

World Design Capital® (WDC), designated every two years by the World Design Organization™ (WDO), recognizes cities for their effective use of design to drive economic, social, cultural, and environmental development. The designated city showcases best practices in sustainable design-led urban policy and innovation that improve quality of life.

Through a year-long program of design challenges, events, bi-national policy discussions, and cultural celebration, San Diego-Tijuana will leverage and showcase our regional advancement through design.

Valencia Spain

Lille Metropole France

Mexico City Mexico

Taipei Chinese Taipei

Cape Town South Africa

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Helsinki Finland

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Seoul South Korea

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Torino Italy

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San Diego/Tijuana is home to countless examples of design and design-driven innovation. A few include…

300,000 people traverse the busiest border crossing in the world using cutting edge infrastructure developed through binational policy design

Lifesaving Medical devices are researched, developed, and manufactured within 30 miles of one another, forming a-one-of-a-kind industrial design ecosystem

Life science research and action is redesigning habitats and ecologies, creating greener parks and bluer rivers and oceans 

Sustainable and equitable community design is nurturing cross border civic engagement and lifelong learning 

From the design and build of Lindbergh’s spirit of St. Louis—the first airplane to cross the Atlantic—to aircraft and drones, we are high-tech leaders in aerospace innovation 

Our tech hubs, startups and creative clusters are helping transformative companies, policies, and initiatives get off the ground, CaliBaja style

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Photo by SD Tourism Authority



WDC designation introduced at the inaugural Design Forward Summit at Broadway Pier


Design Forward Alliance established to connect, advocate and promote design in education, government and business



Quest for World Design Capital bid begins


DF17: Designing Tomorrow's Today, brings together diverse design, civic and corporate leaders over 2.5 days



DFA establishes board position to formally explore WDC designation

March – November

Community design events unite designers and business leaders


January — November

Research initiative to collect the voice of the design community and socialize WDC designation


Over 80 design leaders assembled for a Design Charrette; Intention to bid on WDC 2024 announced


January — March

WDC Committee Chair selection process. DFA selects MaeLin Levine, AIGA Fellow to lead the WDC Committee

June — December

Committee planning, meetings with community stakeholders in San Diego + Tijuana


WDO releases WDC application RFP. DFA formally declares intent to submit a bid for WDC 2024


March 31

Bid due to WDO


WDO notification of the short-listed cities WDO city visits


WDO announces the winning city



San Diego + Tijuana hopefully welcome the WDO to the official “Signing Ceremony”

Download the bid overview

Strategic Partners

Photo by Stephen Simpson
Want to add your company to this list? Email us

Hero $100,000

Wrethinking, the Foundation

Leader $50,000

Burnham Center for Community Advancement

Partner $25,000

Carleton Management Illumina

Family $10,000

Border Fusion Group, LLC

Believer $5,000

Don & Julie Norman The Cali Baja Bi-National Mega Region, Inc.

Friend $2,500

The New Children’s Museum

In-kind Partners

Hollis Brand Culture SheppardMullin

Design Community Contributors

Vincent Blocker Stacy Kelley J Roberts Cathe Burnham Calvin Woo Patricia Cue Kathryn Davis Anonymous Angela Hill Edward L Rafael & Candice Lopez Sean Bacon Nazima Ahmad Alex Waters Regina Bernal Tanner Cusick Kelly Doan Raul Campillo Cristina Godinez Seda Evis Richie @RichAndCreamy Edquid Brent Summers Cozy Design Raygun Design MiresBall Anonymous Beth Amann Summer Williams Michelle Peck Studio Conover Joe Erpelding Gad Shaanan Monica Preston Pete Garcia Betsy Brennan Scott Draper Donna Cutshall Chad Martin Moniker Group Jacques Spitzer Jonathan Kies Steven Burke Leigh Brett Neyenesch Printers Anonymous James White Chuck Longanecker Ali Hussain Chad Martin Susan Merritt Michèle Morris Grace & Brian Julie Morgan Intersection-Inc/The Design Academy Mary Lydon John Ball FreshForm Laura Coe Navrina Singh-Kongelf Bennett Peji Bobby Buchanan Ron Miriello Visual Asylum

Support the Bid

Supporting Partners

Arts & Culture

Balboa Park Partnership Bread & Salt The New Children’s Museum Fern Street Circus Commission for Arts & Culture IMAC | Instituto Municipal de Arte y Cultura Institute of Culture for Baja California Japanese Friendship Park Fleet Science Center La Jolla Playhouse LUX Art Institute Museum of Contemporary Art San Diego Mingei International Museum NTC Foundation/ARTS DISTRICT Liberty Station San Diego Museum Council San Diego Museum of Art San Diego Museum of US San Diego Opera


American Specialty Health Border Fushion Buildable California Closets Carleton CONNECT / SDVG Cox Communications Data Science Alliance Dexcom FreshForm Gamsan Group Hakott Digital Hollis BC IBM Illumina Intersection-Inc IQHQ-RaDD Katz & Associates Pacific Science Engineering Public Architecture & Planning SC-EDC SDR-EDC San Diego Magazine San Diego Tech Hub Sempra Sempra Energy SheppardMullin Skytlers Group Startup San Diego Stockdale Studio Conover TaylorMade Golf Teradata Visual Asylum WalMart WalMart Labs Wrethinking, the Foundation


Balboa Park Conservancy Burnham Center for Community Advancement Citizens Coordinate for Century 3 (C3) City of San Diego Mayor’s Office City of Carlsbad City of Chula Vista City of Escondido City of Oceanside City of Vista Consulate General of Mexico in San Diego Design for San Diego (D4SD) Downtown SD Partnership City of SD International Affairs Board International Friendship Park Port of San Diego SANDAG San Diego Airport Authority San Diego Regional Chamber of Commerce San Diego Tourism Authority SCALE SD Smart Border Coalition Supervisor Nathan Fletcher Supervisor Nora Vargas Tijuana Mayor’s Office Tijuana Convention & Visitors Bureau Tijuana Director of International Affairs & Foreign Trade Tijuana Innovadora Tijuana Secretary of Economic Development

Design Community

1st Inclusion AIA/SD Chapter AIGA/SD Chapter American Photography Assoc. Casa Familiar Creative Mornings Design Forward Alliance Designing Women Enigma Creative Gary Allard Photographer Global Service Jam Jay Reilly Photographer Miles McGuinness Photographer Nick Nacca Photographer Nissan North America HQ SD Design Week SD Design Trek SEGD/San Diego Chapter SDAF SDXD SOSO Limited Steve Simpson Photography Tall Concepts The Design Academy Unlocked UX Speakeasy Vanguard Culture VRARA San Diego


Center for Love & Justice City College/Graphic Design Design 39 (K–8) Design Institute of San Diego NewSchool of Architecture & Design Point Loma Nazarene University SDSU – School of Art + Design USD – The Brink | Small Business Development Center USD Joan B. Kroc School of Peace Studies USD – Tijuana Hub UC San Diego UC San Diego Design Lab UC San Diego Extension Urban Discovery Schools (K–12)

About The Team

Founded in 2016, the Design Forward Alliance is a San Diego movement and an independent 501(c)3 nonprofit corporation building San Diego's capacity as a global leader in human-centered design and design-driven innovation towards a more prosperous and inclusive future.

Special thank you to our founder and perpetual partner
The Design Lab, UC San Diego

Learn More: Design Forward Alliance

SD/TJ WDC 2024 Bid Leads

Michèle Morris

Michèle Morris

Design Forward Alliance / President

Scott Robinson

Scott Robinson

Advisor / Founding DFA President

MaeLin Levine

MaeLin Levine

SD/TJ WDC 2024 Bid Committee Chair

Stephanie Elyse Sherman

Stephanie Elyse Sherman

Lead Bid Writer, UCSD Design Lab

Seda Evis

Seda Evis

Design Forward Alliance / WDC Liaison

SD/TJ WDC 2024 Bid Committee

Jonathon Glus

City of San Diego / WDC Liaison

Laura Araujo

Tijuana Innovadora Social Innovation

Katalina Silva

Tijuana CreativeMornings

Flavio Olivieri

Tijuana / Border Fusion

Derek Danziger, APR

Katz & Associates

Matt Awbrey

Matters Strategies

Mary Lydon

Former E.D. of Urban Land Institute

Stacey Lankford Pennington

SLP Urban Planning

Jennifer Davies

San Diego Tourism Authority

J. Tanner Cusick


Alicia (Gonzales) Griffiths

San Diego Architectural Foundation

Leigh Eisen

The American Institute of Architects, San Diego Chapter

Gustavo de la Fuente

Smart Border Coalition

Miguel Aguirre

Border Fusion Group

Tomoko Kuta

The New Children’s Museum

Rebecca Smith

Commissioner City of San Diego Commission for Arts & Culture

HOME 2024 was initiated by and is being directed and supported by the Design Forward Alliance Leadership and Board of Directors, past and present.

San Diego/Tijuana Bid Creative Team

Hollis BC

Branding Design

Breadtruck Films

Video Production


Website Design

Visual Asylum

Bid Design

Bid Writing | Editing | Research Team  | Stephanie Sherman (SD Lead), Katalina Silva (TJ Lead), Miguel Aguirre, Nazima Ahmad, Laura Araujo, Matt Awbrey, Abraham Avila, Malin Burnham, Derrik Chin, Horacio de la Cueva, Tanner Cusick, Derek Danziger, Guillermo Mejia Duclaud, Seda Evis,  Gustavo de la Fuente , Jonathon Glus, Miguel Angel Gomez, Javier González, Jorge Gracia, Jonah Gray, Joan Gregor, Arlene Harris, Ingrid Hernandez, Susan Hupka, Yi Jiang, MaeLin Levine, Mary Lydon, Eddie Matthews, Susan Merritt, Ron Miriello, Michéle Morris, Don Norman, René Peralta, Renee M Peralta, Flavio Olivieri, Annika Olives, Elena Pacenti, Tad Parzen, Bennett Peji, Gabriela Ramirez, Scott Robinson, Julio Rodriguez, Jofras Sanchez, Leslee Schaffer, Nicole Sherman, Josh Shapiro, Alexa Silva, Sara Solemani, Mary Walshok